In this episode, Steve talks with Bill about his book The Micro-Script Rules: How to tell your story and differentiate your brand in a sentence… or less. Bill explains what a micro-script is and how to use them in your branding. Bill is the founder of Brand Team Six and a New York Times best seller, he is also part of the podcast The Brand Brothers.

In this episode, Steve talks with Pat about the book What to say when you talk to yourself and how he used the ideas from the book to inject the idea of positive psychology into himself, his colleagues and his employees. Pat Matthews is the founder of Active Capital in San Antonio, TX.

In this episode, Steve talks with Lew on The Halo Effect and what drives business success and failure. Lew Moorman is a founder and general partner of Scaleworks in San Antonio Texas. Check out his blog at https://www.lewmoorman.com/

In this episode, Steve sits with Mike Sharrow, CEO of the C12 group to discuss the book Essentialism. This book inspired Mike to audit his work time, he started saying no more and yes less. Although this was painful for him and his partners it turned out to be fruitful in the end.

In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medical.

In this episode, Steve and Michael talk about how the key components of Traction – The Entrepreneurial Operating System, helped Michael build successful businesses and the high performing teams that run them. Michael Girdley is the co-founder of career accelerator, CodeUp and the investment firm, Dura Holdings.

In this episode, Steve and Graham Weston discuss how Graham created $1 Billion in value with what he learned from the book, The Ultimate Question. Graham Weston is an entrepreneur, co-founder of Rackspace and Geekdom and driving force behind the growing San Antonio tech district.

In this episode, Steve and Lorenzo Gomez III discuss selling an idea with storytelling and how the book, The Micro-script Rules, played a part in Lorenzo’s career. Lorenzo is the CEO of Geekdom Media and serves as Chairman of Geekdom and the 80/20 Foundation.

He was a lawyer for a week and reads a book everyday, episode 0 is a brief introduction to Action Path hosted by Steve Cunningham.